Poznan University of Economics and Business

Master in Innovation Management in Poland, Poznan

Innovation management is an area within the discipline of management, which has been developing very dynamically over the years. Issues of economic innovation have become an integral part of business activity and are expressed not only by the search for innovative products, new business models, especially based on Internet technologies, but also by the steadily growing R&D budgets.

If You are looking for the answers to the questions like:

What do users think about Your web site? What Internet tools are best for Your company development? How to monitor Your Internet strategy? How to effectively arrange commercial space in Your store? How to introduce new products based on Internet technolologies?

You will find them right here. Choose Innovation Management and take advantage of opportunities we have created especially for You.Participate in courses that will be carried out in specially designed for the programme laboratories: ShopLab (Eye-tracking Research Laboratory) and ConsumerLab (Internet Consumer Behaviour Laboratory).Have access to the latest technology and software.Be innovative – do not hesitate, join us today and have tommorrow at Your fingertips!

Programme structure

AREASOFSTUDIESThe study programme is based on three groups of subjects:

Basic content, selected courses: Strategic Management, Entrepreneurship, Law, Ethics of Business Activity, Knowledge Based Management Directional content, selected courses: Enterprise Systems and Platforms, Marketing Intelligence, Financing Innovations, Consumer Behavior, Logistics Management Specialty content, selected courses: Creativity, Innovative Product Management, E-commerce, Innovative Brand, Marketing Controlling

Career opportunities

All the prognoses and job market analyses show that demand for the specialist in the field of the Innovation Management will be growing, not only in Poland but also in Europe and the USA.

The graduates will be equipped with:

the knowledge of company management – in particular innovation management, starting with the phase of generating idea, followed by the step of defining the product, its commercialization and finally the controlling phase, the knowledge and necessary skills concerning the Internet as the most important environment for innovative market solutions, the knowledge about how to create the financial plan for an innovative venture, including the methods of financing the venture, the skills to conduct market research and use sophisticated data analysis techniques, the knowledge about the directions of creating Ecoinnovations.

FUTUREEMPLOYMENTOPTIONSThe Innovation Management graduates will be prepared to work in international organizations of different scale of operation (both – small start up’s and big international corporations) as:

Digital marketing manager, E-commerce manager, E-marketing specialist, Social media coordinator, R&D manager, R&D Department employee, Product manager, Brand manager, Project manager, Own business based on Internet technologies.

First Year

*Duration

First Year €2,867

Total duration 24 MONTH(S)

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On the market since 2009
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About

Students

Total number of students:

11000

School

The Poznan University of Economics and Business is is one of the oldest, most prestigious schools of economics in Poland. Since 1926, we have been continually developing higher education and ensuring high quality of scientific studies and constant development of research infrastructure. We prepare numerous economic expert reports and implement innovative projects. High-quality education, which we have provided for years, allows our students and graduates to successfully face the challenges of a dynamic labour market.

The innovation of our research and educational methods has been confirmed by numerous rankings and accomplishments of our students and employees. We combine our care for the highest quality of education with the development of cooperation with other countries and broadly defined business practice.

Dates

Course start

Every/Next Monday

Why

PUEB is one of the oldest, most prestigious schools of economics in Poland.
We have been continually developing higher education and ensuring high quality of scientific studies and constant development of research infrastructure.
We prepare numerous economic expert reports and implement innovative projects.
High-quality education, which we have provided for years, allows our students and graduates to successfully face the challenges of a dynamic labour market.
The innovation of our research and educational methods has been confirmed by numerous rankings and accomplishments of our students and employees.
We combine our care for the highest quality of education with the development of cooperation with other countries and broadly defined business practice.

Facility

PUEB is one of the oldest, most prestigious schools of economics in Poland.
We have been continually developing higher education and ensuring high quality of scientific studies and constant development of research infrastructure.
We prepare numerous economic expert reports and implement innovative projects.
High-quality education, which we have provided for years, allows our students and graduates to successfully face the challenges of a dynamic labour market.
The innovation of our research and educational methods has been confirmed by numerous rankings and accomplishments of our students and employees.
We combine our care for the highest quality of education with the development of cooperation with other countries and broadly defined business practice.

Media

Media videos

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Social Media

Location

Localization

Information

Poznan, Aleja Niepodległości 10
61-875

Documents

Application documents available after login

Specializations

Available specializations:

Accounting & Financial Services Administration Business Business (Management)

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Poznan University of Economics and Business