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Bachelor in International Marketing

University of Lodz

Bachelor in International Marketing in Poland, Lodz

A new practical field of Bachelor studies in English – International Marketing – has been created for high school graduates with a very good command of English who aspire to build their professional careers in international companies and public organizations.

The curriculum consists of over 1400 hours of teaching about international and business topics set in the context of social studies. Due to the practical character of the field of studies, courses will be delivered by academic teachers with an experience of working in companies and public organizations as well as external lecturers-practitioners who are employed in international companies, consulting agencies, non-profit organizations and public institutions at the local and central levels.

The curriculum of this field of studies constitutes a composition of basic courses in the field of communication and marketing as well as specialist courses having a practical character, which will enable the participants to get to know various aspects of functioning of organizations on the international market, such as brand management and marketing communication, human resources management, management in the multicultural environment. Apart from knowledge and skills acquired in the framework of courses related to marketing and management, students will be equipped with multiple additional competencies, which are extremely important from the perspective of the contemporary job market, including: social communication and the art of presentation, international negotiations, ability to solve managerial problems in a creative way, and the application of data analysis and information technologies in making marketing decisions. Moreover, the students will have 120 hours of a traineeship in selected companies and institutions.

The graduate of 1st level International Marketing can find a job in: The graduate of the International Marketing field of studies will able to find a job in various types of organisations functioning both on local and international markets, including enterprises, governmental and non-governmental institutions, public administration and media. High language competencies and business knowledge will enable to get employed at various specialist positions e.g.: marketing specialist, account manager, specialist in trade, sales, promotion, data analysis, media planning. The graduates of the International Marketing field of studies will have the necessary qualifications to apply for jobs in media houses, interactive, advertising and PR agencies, and research companies. The studies will help them to find a job both in Poland and abroad.

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First Year €2,850

Total duration 36 MONTH(S)

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About

Students

Total number of students:

32 000

School

The University of Lodz is a responsible higher education institution, focusing its actions on intercultural and social integration. There are 95 nationalities currently studying at the University of Lodz. Our University builds academic community around the values of respect for cultural, religious and community identities as well as social sensitivity. UL strives to educate active global citizens who think critically, understand the complexity and the diversity of perspectives which underline most global problems.

The University of Lodz was established in 1945 and has long been one of the biggest and most popular universities in Poland. The 12 faculties, and a branch unit of the University provide programmes in 90 fields of study and 160 specializations. In addition, the University offers several doctoral programmes, more than 50 postgraduate study programmes (including an MBA programme), as well as studies in English and French. More than 32 000 students attend the University of Lodz. This figure includes students of all levels: those of first- and second level degree programmes, as well as postgraduate, and PhD students. Each year there are over 2300 international students studying full time or within exchange programs at the University of Lodz! We hear a lot of languages in the halls of the University. Thus, a diverse multicultural and multigenerational community is built, drawing on the best traditions of the city of Lodz. International students often take part in different activities that originated at the University of Lodz within its University Diversity project. The main goal is to promote equality and intercultural dialogue, and to build strong and lasting relations based on diversity. Join Us! Unite and exceL! The interest in studying at the University of Lodz is determined not only by high quality of instruction, but also by modern programmes of study adapted to the changing demands of the labour market. The University treats international cooperation as a way to foster its development and continue the city’s tradition. Our institution regularly hosts guest speakers, renowned politicians, businessmen and cultural representatives from Poland and abroad. UL is one of only six Polish Universities which gained a place in the QS World University Rankings.

The University of Lodz boasts the oldest and most recognized School of Polish for Foreigners that has educated 25,000 students since 1952. The School runs 1-month, 5-month and 9-month courses which prepare foreign students for future studying in Poland. It offers basic courses of Polish as well as thematic Polish language courses in history, geography, biology, chemistry, physics, mathematics and philosophy to provide prospective students with the knowledge needed in their future academic settings. After completion, the students are given right to be admitted without extra examinations to many Polish institutions of higher education.

International relations of the University are visible in various areas. Currently, within direct cooperation agreements, the school cooperates with about 250 partner institutions from all over the world. The mobility of students is high priority for the University of Lodz, both within university mobility programme (including countries outside the European Union) and within the Erasmus+ Programme. Within the Erasmus+ Programme, the University has so far signed 700 agreements with almost 400 partner institutions. These institutions give our students, whether local or foreign, the possibility of spending a semester, or a year, abroad. In return, we welcome many guests from abroad spending a period of their studies in Łódź. The University of Lodz also takes part in other exchange and research programmes, such as Campus Europae, Scholarship and Training Found (EEA and Norway Grants), Compostela Group of Universities, Erasmus Mundus, CEEPUS, Mizuta Scholarship.

As a result of cooperation with a number of foreign universities such as Université Jean Moulin Lyon 3, Université François – Rabelais (Tours), University of Texas in Austin, Westfälische Wilhelms – Universität Münster, the R. H. Smith School of Business, University of Maryland, University of Regensburg and Centria University of Applied Sciences (Kokkola, Finland) students of the University of Lodz can graduate with dual diplomas.

The University of Lodz’s Library is one of the biggest and most modern academic libraries in Poland. At present, its total collection amounts to 3 million volumes. The University Campus offers modern rooms within walking distance from most faculties. The University provides access to a state-of-the-art Sports Centre. Apart from abundant opportunities for social life (countless pubs), the students can join about 120 societies, scientific clubs, associations and other academic organizations.