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Bachelor in Digital Marketing

Collegium Civitas

Bachelor in Digital Marketing in Poland, Warsaw

The so-called digital industry is, in the broad sense, one of the fastest growing branches of the economy. Studies, that are profiled according to the needs of the market and in the cooperation with employers is an excellent solution in order to increase the quality and the competence of future specialists in the Internet marketing industry. For the students of Digital Marketing specialty, the program that responds to the specific needs of the industry is a ticket to their future professional career. – says Professor Małgorzata Baran, the Head of the Department of Management at Collegium Civitas.

The development of modern technologies as well as the digitization of resources makes it necessary for employers to change many industries. At the same time, the multi-channel sales are becoming the trade norm, and therefore, the demand for broadly understood specialists or managers of e-commerce is increasing.

The Digital Marketing programme facilitates to obtain jobs in enterprises and institutions in positions related to the Internet marketing (e.g. as an e-marketing specialist).

During your studies, you will find out how to use the digital media, including communication channels such as social media or the Internet, in order to reach the largest number of potential customers. You will also gain knowledge of how the Internet itself has evolved over time and how its users have changed in Poland and around the world.

Thanks to many specialisation classes that will be led by the best specialists and practitioners in their fields, you will learn, among others:

what the online advertising market looks like in numbers and you will master the Digital Marketing dictionary – Introduction to Digital Marketing; what are the seven steps in order to build an online communication strategy, as well as the step by step advertising brief – Strategy and Planning; how to create a strategy and write attractive content in content marketing, but also how to maintain a group of recipients by preparing relevant content on the Internet – Content marketing; how to succeed by running marketing through mobile devices, including how mobile advertising looks like and what the Internet of things is – Mobile marketing; what is the Google Ads advertising market and how the Google Ads platform is created from the very beginning – Search Engine Marketing (SEM); what display advertising standards look like and what are the biggest challenges for online advertising – Programmatic and Display Advertising; what are the most important trends in website design as well as what are the research methods and tools used in UX – Web Analytics and User Experience.

This specialisation also includes the so-called elective courses such as E-sport or Influencers in marketing, which are the answer to the latest trends in Internet marketing.

First Year

*Duration

First Year €4,150

Total duration 36 MONTH(S)

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About

Students

Total number of students:

2500

School

Collegium Civitas has an established position in the education market in Poland, which is also distinguished by its practical approach to education. Classes are conducted by lecturers with international experience - specialist from the world of science, management, diplomacy and media. Only here will you have the unique opportunity to build a master-apprentice relationship and enjoy comfortable conditions of study - classes are held in small groups.

Our high quality of education in all fields of study is confirmed by positive assessments from the Ministry of Science and Higher Education and Polish Accreditation Committee, as well as by high scores in many prestigious rankings. With a large number of lecturers from renowned universities, student exchanges with universities from around the world and a wide range of studies in English, Collegium Civitas is a leader in the field of internationalization.

Cooperation with many actors from the business enviroment, administration, media, non-governmental organisations, and the public sector, as well as accords with foreign universities regarding double degrees, give our graduates excellent diverse professional prospects in the local and international markets.

Dates

Course start

Why

Highest Ranked University in Poland
Internatonial environment
Teaching Excellence and Accreditation
Small Class Size
Caring Environment
Master Foreign Languages
International Connections
Ideal Location
The Final Frontier
Low Cost of Living and Affordable Tuition
Excellent Career Opportunities
Collegium Civitas Career Center
Student Hall of Residence

Facility

Highest Ranked University in Poland
Internatonial environment
Teaching Excellence and Accreditation
Small Class Size
Caring Environment
Master Foreign Languages
International Connections
Ideal Location
The Final Frontier
Low Cost of Living and Affordable Tuition
Excellent Career Opportunities
Collegium Civitas Career Center
Student Hall of Residence

Equipment

computers
multimedia

Media

Media videos

Media gallery

Social Media

Location

Localization

Information

Warsaw, Plac Defilad 1
00-901

Documents

Application documents available after login

Specializations

Available specializations:

Humanities Business (Management)Journalism & Communication International Relations and Political Science Business (Marketing)J H B

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Bachelor in Digital Marketing in Poland, Warsaw

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